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How dependent is your strategy on the assumption that 20th century levels of rising disposable income, globalisation and planetary stability are the norm and will return in 2025?

Dealing with last century norms

It’s the first question we ask our clients. The first stage on a journey to developing alternative strategies that align with the reality of today. Slowing growth, de-globalisation and accelerating planetary instability.


Not since the birth of the modern economy have all three assumptions required for our growth system to function, been wrong at the same time. This creates a unique challenge for governments, business and citizens alike. We recognise that challenge.

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