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If you were born and educated in the west and in the 20th century, you are almost certain to assume that 20th Century levels of Rising Disposable Income, Globalisation and Planetary Stability is the norm. No matter how far we deviate from this norm for how long, we still believe that our system will ultimately self correct.

Dealing with last century norms


So ingrained is this thinking, that the longer we deviate, rather than question assumptions, we instead become even more certain that next year, norms have to return.

Dealing with last century norms

The larger the gap between assumptions and reality, the more volatile the human becomes. We believe it’s time to revisit those assumptions.

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