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Ingrained Thinking and Reverse Logic


Anyone, born and educated in the west in the 20th century, is almost certain to assume that any deviation from last century norms must be an exception. We understand that.

However ingrained thinking creates a problem, the longer we deviate from these norms. Rather than question our assumptions we become even more certain that next year, they will return. 

We believe it’s time to revisit those assumptions.

Dealing with last century norms
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